Software Engineering Manager · Ecommerce
Bowling Green, KY / Nashville Area
Software engineering leadership for ecommerce teams that need reliable delivery.
I lead web engineering teams that build, operate, and improve high traffic ecommerce platforms. My focus is delivery discipline, platform stability, team ownership, and measurable business outcomes.
- Software Engineering Manager, ecommerce
- 17+ years in full stack web development
- Enterprise, agency, startup, and product experience
- CI/CD, SDLC rigor, production stability, cross functional delivery
Profile
Curtis Wolfenberger leads ecommerce and web engineering teams with a focus on delivery quality, platform stability, production readiness, and practical engineering standards.
Best fit: ecommerce platforms, digital product teams, retail technology, web systems, and engineering teams that need stronger delivery habits.
Nashville Market Fit
Built for the kind of digital work Nashville is growing into.
Nashville’s business landscape includes technology, ecommerce, healthcare, retail, logistics, entertainment, manufacturing, and digital service companies. That mix needs engineering leaders who can work across product, marketing, operations, and executive priorities without losing control of quality or delivery.
What I Do
Where I create leverage.
-
Ecommerce Engineering Leadership
Direct web engineering teams building and operating high traffic commerce platforms with revenue on the line.
-
Delivery and Execution
Turn ambiguous priorities into scoped, sequenced work that ships on a predictable cadence.
-
Engineering Standards
Establish the review, testing, and release practices that keep quality consistent as teams grow.
-
Team Development
Coach engineers toward ownership, clearer judgment, and the ability to operate what they build.
-
Production Stability
Treat uptime, performance, and incident readiness as core engineering responsibilities, not afterthoughts.
Leadership Profile
Technical leadership with business context.
My work sits between engineering execution and business outcomes. I help teams understand what needs to be built, why it matters, what risks exist, and how to deliver without creating avoidable operational debt.
Clear expectations beat vague urgency.
Quality needs process, not slogans.
Technical debt should be visible to the business.
Teams perform better when ownership is explicit.
Stable systems are a business advantage.
Ecommerce Platform Experience
Ecommerce systems need more than feature work.
A strong ecommerce platform depends on the parts customers see and the systems they never notice. Product data, CMS workflows, promotions, integrations, analytics, payment flows, search, performance, and release timing all affect revenue. Curtis focuses on building engineering habits that support the full system.
-
Customer Experience
Storefront performance, search, and checkout flows that keep conversion intact under real traffic.
-
Business Operations
Product data, CMS workflows, promotions, and integrations that the merchandising and marketing teams depend on.
-
Technical Foundation
Payment flows, analytics, and platform architecture built to stay maintainable as scope expands.
-
Release Health
Release timing, monitoring, and rollback discipline so deployments protect revenue rather than risk it.
Technical Background
Full stack foundation. Management focus.
Curtis came up through hands on full stack web engineering before moving into engineering management. That background helps him evaluate tradeoffs, coach engineers, communicate with technical teams, and explain risk clearly to non technical stakeholders.
- Frontend
- Backend
- Platforms
- Practices
- Collaboration
Career Timeline
Experience across web, ecommerce, enterprise, and agency work.
-
Holley Performance
Software Engineering Manager, Ecommerce
Lead software engineering for ecommerce platforms, delivery quality, production stability, and cross functional execution.
-
Squaremouth
Senior Software Engineer
Worked on customer facing web systems with reliability, maintainability, and delivery expectations.
-
Unicon
Senior UX Engineer
Built responsive web applications and enterprise focused solutions, including education technology work.
-
Agency and Startup Background
Lead Developer / Web Platforms
Led and built web platforms for clients across multiple industries, including high traffic customer facing sites, business systems, and digital products.
Selected Strengths
The problems I’m useful for.
Scaling Delivery
Bringing predictable cadence and clear sequencing to teams that have outgrown ad hoc execution.
Stabilizing Platforms
Reducing incidents and reclaiming reliability on systems where uptime directly affects revenue.
Aligning Engineering and Business
Translating between technical risk and business priority so decisions hold up across both.
Raising Engineering Standards
Establishing the review, testing, and ownership norms that make quality the default, not the exception.
Nashville Area
Open to the right Nashville area conversations.
Curtis is based in Bowling Green with a professional focus that fits the Nashville and Middle Tennessee market. He is most interested in engineering leadership work tied to ecommerce, digital platforms, web systems, and teams that need stronger delivery habits.